Tuesday, July 31, 2012

Writing content for your website

What search engines want! ....Search engines love words! Original web content is search engine spider food!

Search engines love the words that we weave within the body text of web pages and nothing has a stronger influence on positioning.

Avoid duplicate content penalties.
Google penalizes page rank when it determines that content is duplicated by other sites.
What do you do to improve the visibility of your website?
To increase traffic, write content that includes frequently searched keyword phrases.
Update content to keep search engines crawling back. This gives additional weight to your site.

Adding relevant keywords to a web page's Meta data, including the title tag and Meta description will improve the relevancy of your site's search listings, therefore increase traffic.

Target phrases, not single words
Searchers enter phrases & not single words. Search words in a search query are getting longer

1- word queries19%
2-word queries 23%
3-word queries 24%
4-word queries 15%
5-word queries 19%
58% of searchers are entering 3 keywords or more

Body text
An ideal target is between 300-500 words per page, and you should include keyword phrases (The words most likely to be used by people searching ) used consistently throughout the text will boost rankings.

The initial paragraphs are the most important.
Try to put the first repetition of the Key word(s) in the first four lines of the first paragraph (without actually starting the first sentence with the Key word)

Keyword Analysis is a fundamental SEO Strategy
Using the live keyword analysis tool below, you can simply type in your keywords and then paste in your text and your keyword density analysis will be done immediately. There is no need to press submit, it updates automatically. This means that you can do all your editing within the text box, and receive live feedback about your keyword density.

Keyword analysis

Finding keywords
If you don't have the keywords, then your first step is to research some appropriate keywords. There are several tools you can use to do this;

The SEOBook Keyword Tool
Keyword Discovery search tool
Google Adwords search tool

These free tools allow you to search for a term and see related keywords. For each term, the sites indicate the search volume. This tells you which keywords are popular and gives you a list of phrases and alternative phrases to use when writing articles.

Spreading the Keywords
Using keywords 10-15 times in a short article can make it virtually unreadable.

Key positions for keyword placement are at the start,first sentence or first paragraph) and end (last words, last sentence or last paragraph) of the article. The other keywords are sprinkled around in the middle.

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