Tuesday, July 31, 2012

Writing content for your website

What search engines want! ....Search engines love words! Original web content is search engine spider food!

Search engines love the words that we weave within the body text of web pages and nothing has a stronger influence on positioning.

Avoid duplicate content penalties.
Google penalizes page rank when it determines that content is duplicated by other sites.
What do you do to improve the visibility of your website?
To increase traffic, write content that includes frequently searched keyword phrases.
Update content to keep search engines crawling back. This gives additional weight to your site.

Adding relevant keywords to a web page's Meta data, including the title tag and Meta description will improve the relevancy of your site's search listings, therefore increase traffic.

Target phrases, not single words
Searchers enter phrases & not single words. Search words in a search query are getting longer

1- word queries19%
2-word queries 23%
3-word queries 24%
4-word queries 15%
5-word queries 19%
58% of searchers are entering 3 keywords or more

Body text
An ideal target is between 300-500 words per page, and you should include keyword phrases (The words most likely to be used by people searching ) used consistently throughout the text will boost rankings.

The initial paragraphs are the most important.
Try to put the first repetition of the Key word(s) in the first four lines of the first paragraph (without actually starting the first sentence with the Key word)

Keyword Analysis is a fundamental SEO Strategy
Using the live keyword analysis tool below, you can simply type in your keywords and then paste in your text and your keyword density analysis will be done immediately. There is no need to press submit, it updates automatically. This means that you can do all your editing within the text box, and receive live feedback about your keyword density.

Keyword analysis

Finding keywords
If you don't have the keywords, then your first step is to research some appropriate keywords. There are several tools you can use to do this;

The SEOBook Keyword Tool
Keyword Discovery search tool
Google Adwords search tool

These free tools allow you to search for a term and see related keywords. For each term, the sites indicate the search volume. This tells you which keywords are popular and gives you a list of phrases and alternative phrases to use when writing articles.

Spreading the Keywords
Using keywords 10-15 times in a short article can make it virtually unreadable.

Key positions for keyword placement are at the start,first sentence or first paragraph) and end (last words, last sentence or last paragraph) of the article. The other keywords are sprinkled around in the middle.

If you have enjoyed reading this post and have got some ideas for starting up your very own small business from home, then please check out ‘’ Ideas to earn money from home’’ facebook and Twitter pages and keep up to date with the latest blog and wall posts as well as useful tips.

                                     

Friday, July 27, 2012

Teach a language through SKYPE

Do you have any language skills or qualifications?

If you have any language skills or if you happen to live overseas in a country where the locals want to learn your native language then there are plenty of opportunities to teach from home as a virtual tutor through SKYPE

Finding students is not difficult and you can market your services by placing your own classified ads or by distributing your business cards.

Use the Internet for marketing and to reach a much larger market. Create a LinkedIn page, Twitter account or even create your own webpageYou don’t need to have any HMTL (Hyper Text Markup Language) language in order to create your own website. With Dreamweaver and FrontPage you can create your very own website quickly and easily.

Blogger and Word Press are two of the most popular blog sites that offer free hosting and within minutes you can have your own blog site just like this one.  Blogger and Word Press have templates and add-ons so you can customise your own blog site. 

You can also find students through Elance which is a very popular online service which introduces freelances with employers, some of whom are looking for a home based virtual tutos.

How will you get paid?  If you sign up for a project through Elance then your payment will be uploaded when you start the project and then verified and released when the project in completed.  There are a number of options as to how you can get paid.  Personally I prefer to have payment made to my bank account when I freelance through Elance. 

If you arrange work privately with a student then payment can be made in cash or through Pay Pal.  If you have a website and wish to collect payment online then please check this blog regularly because there are other payment solutions on other posts which will be updated on a regular basis.

Before you start to teach through SKYPE, make sure that your computer or laptop is in working order and that you have unlimited high speed Internet connection.  If the internet connection fails, do you have a backup solution? Is there any place close to your home where you can access wireless Internet or an Internet cafe?

Before you take any lesson, it is important to plan in advance about what you will cover and how.  It is a good idea to e.mail the student before the lesson and give them a rundown of what will be covered during the lesson and if they need to have any materials close to hand.  This will also give the student a chance to get back to you if they feel that they don’t need to cover the basics again ( for example)
Make sure that you have all of the necessary teaching material next to your computer before staring any lesson.  It is certainly not professional and wastes the students time if you have to get up and go in search of something.

SKYPE video calls are a preferred method for teaching, you are able to check pronunciation as well as share facial expressions.

If you have enjoyed reading this post and have got some ideas for starting up your very own small business from home, then please check out ‘’ Ideas to earn money from home’’ Facebook and  Twitter pages  and keep up to date with the latest blog and wall posts as well as useful tips.

Tuesday, July 24, 2012

Work from home in sales and marketing

Do you have any experience in sales and marketing? A knowledge of social media? Do you have Facebook and Twitter accounts? If you have any of these qualifications then it is possible to work from the comfort of your own home as a freelance worker in sales and marketing.

First off I suggest that you sign up with a reputable online company which introduces freelances with companies who are looking to employ the services of home based virtual assistants.

One such website and one which I can personally recommend is Elance  which currently has over 1,792 jobs listed under the category sales and marketing. All of these jobs are open for freelancers who work from home and the majority of these projects are posted by companies looking for for social media marketing /engagement. These days freelancers are needed to help increase companies’ social media presence and to engage conversation on their Twitter and Facebook campaigns as well as increase followers.

Facebook conversations and 'likes' can be increased by updating company/brand daily news, sharing content and photographs. Also consider running competitions,offering promotions, click through to content, poll questions, thank customers for their 'likes' and ask followers to share their experiences of ‘brand’. Use Application integration and finally ask fun, everyday engagement questions on the wall

500 Social Media Marketing Tips:
Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

If you are new to freelance work and want to join Elance then check out this excellent resource book.

The Complete Idiot's Guide to Elance

2 of 2 people found the following review helpful
5.0 out of 5 stars Fantastic and Easy to Read 
By A. Capell - Published on Amazon.com
Format:Kindle Edition|Amazon Verified Purchase
If you're thinking about freelancing with Elance, this is the book for you. It's easy to read and gives you the step by step guide to how to get started (successfully) on Elance. I was emailing friends with ideas for their businesses (and recommendations to buy the book) at less than halfway through reading it. Opened my eyes to a whole new world. Highly recommended.



Wednesday, July 18, 2012

Make and sell sandwiches from home.....

Sell sandwiches to office workers during the lunch hour or afternoons......

This is one idea to make a little extra money from home that nearly everyone can have a go at. Can you butter a slice of bread and come up with some interesting sandwich filling combinations? If the answer is yes then you are on your way to start earning some money from home.

You may want to make more than just sandwiches and in this case, why not take a part time catering course before you set up? Not only will this give you some good back grounding but it will also open the doors for more employment prospects.

Who will be your customers? Office workers, shop assistants, manual workers, students etc....
What will you sell? Ready wrapped sandwiches which you have made in advance, made-to-order sandwiches which you will make on the spot according to your customers requests or both?

What will you stock? Will you specialise and sell products for the health conscious such as salads, low salt and low fat sandwiches or rolls, freshly squeezed fruit juices and yogurt drinks?

How will you monitor your sales and see which products sell well and which are least popular? Will you discontinue the products that don’t sell well? What will you replace them with?

Starting up a small sandwich business from home is not difficult but you do need to do some pre planning. Where will you prepare the sandwiches? How will you package them? Do you have storage space for the fillings, fruit juice cartons etc?

Before you set up your home based business, think about how you can make your services unique. Don’t forget that there is plenty of competition out there! What will be your unique selling point? Ask yourself, ‘’ Why should customers buy from me and not one of my competitors?’’

Be creative. What would you like to have on offer at lunch times or in the afternoon? Locally produced products? For example, a local farmer may be happy to sell you free range eggs that are collected every morning, allotment are a good place to buy locally grown chemical free products such as, lettuce, tomatoes etc. Consider Vegetarian and Vegan sandwich options – Do your competitors cater for vegans?

Promoting your home based business.

Have some flyers printed up and deliver them to local offices or ask friends to post the flyers where they are working. Add your sandwich business online to some local directories.
Make a start and get known, rent out a stall at a local event and sell your sandwiches. This also gives you the opportunity to give out your business cards.
Use the internet for marketing and reach a much larger market. You don’t need to have any HMTL (Hyper Text Markup Language) language to create your own website. With Dreamweaver and FrontPage you can create your own website very easily.

Additionally, Blogger and Word Press are two examples of blog sites that offer free hosting and within just 5 minutes you can have your own blog site just like this one. Blogger and Word Press have templates and add-ons so you can customise your own blog site.

If you have enjoyed reading this post and have got some ideas for starting up your very own small business from home, then please check out ‘’ Ideas to earn money from home’’ facebook and Twitter pages and keep up to date with the latest blog and wall posts as well as useful tips.

Tuesday, July 17, 2012

Collecting payment from your website. Option 2

On the 11th July 2012 we looked at one payment solution offered by Pay Pal whereby your clients can pay for goods or services ordered through your website using their credit card through Pay pal.  Your client’s don’t even have to have a Pay Pal account!
Today let’s have a look at another payment option.  This particular solution is offered by Worldpay.com 

Worldpay basically acts as a middleman between you and your customers.  Worldpay accepts the payment from your customer and then transfers the payment to your own bank account.
There is a registration fee and percentage is charged on your sales for this service.  Worldpay has been established for over 20 years and while they are not the cheapest option for online payment processing, you do need to weigh up the pros and cons. Without online payment will you have as many sales from your website? Bear in mind that most customers prefer the ease and convenience of being able to pay with their credit card online.

If you have enjoyed reading this post and have got some ideas for starting up your very own small business from home, then please check out ‘’ Ideas to earn money from home’’ facebook and  Twitter pages  and keep up to date with the latest blog and wall posts as well as useful tips.

Sell jewellery from home


Do you like jewellery and travelling? If you like jewellery and you also enjoy travelling the world, then what better way to earn some extra money at home than by combining both of your interests.  It’s possible to make some extra money at home selling ethnic jewellery.  During your travels, take some time and searching for some affordable ethnic jewellery.  Local street markets are a great place to start.  When I was in the Philippines at white beach on Puerto Galera Island, there were many registered local sellers on the beach selling some beautiful pieces of jewellery and precious stones.  You can check my photograph at the end of this post.

While you are overseas, buy a small stock of affordable jewellery which you can then sell once you are back home with a mark-up. If business goes well then you may strike up a contract with the jewellery supplier for more supplies.  Ask for their contact details when you are buying the pieces and offer them your own business card.

How will you sell the jewellery?

Selling the jewellery can be either online, or you may prefer to hire a stall at a local craft market or rent some space at a car book sale. 

If you want to sell online then you will need to get some photographs of the jewellery taken as well as descriptions of each piece, to include size, where the piece was made, names of any precious stones etc... 
Selling online means that you will reach a much wider audience and you don’t need to have any HMTL (Hyper Text Markup Language) language to create your own website. With Dreamweaver and FrontPage you can create your own website very easily.

If you decide to sell online through your own website then this means that you will need to find a payment plan for your customers.  How will your customers pay for their order?  I  have written some blog posts that describe different payment solutions.  All are suitable for home based website businesses and all solutions are quick and easy to implement. Some are even free!  Whatever payment method you chose, it must be secure and reliable. 
Alternatively you may prefer to set up your own online store and use an e commerce shopping cart from Yahoo.

If you decide to venture out further and can be sure that you can meet demand, then contact some department stores, high street retailers and ask to make an appointment with their buying or purchasing manager.  Buyers are always on the lookout for exciting new ranges and your jewellery might be just what they are looking for.
Remember...

Working from home does not involve any large start-up costs.
Marketing costs will be low or even free.

Monday, July 16, 2012

Tracking visitors that come to your website

Once you have your website up and running, you need to do a little background detective work and ask yourself; where do the visitors to your website originate from? How do they get to your website? From which country are your visitors coming?  How many visitors did your website get in the last 24 hours? and how long do visitors stay once they find you...
These are all important points that you need to know if you want your website to be a success and to grow.  By using a tracker you can get the answers to these questions and monitor your website and make changes where necessary. statcounter is one such service and it offers free invisible tracking. The tracker can easily be added to your website or blog and straightaway you will start to see visitor statistics. No programming experience is needed and the easy to follow steps ensure that you can copy and paste the coding within 6 minutes yourself.
Once you have added the code, you can check that the application is working and from then on you just log into your StatCounter account to track your unique visits, first time visitors and returning visitors.
StatCounter is invaluable and using this free tracker means that you can check how well your marketing strategies are doing.

Wednesday, July 11, 2012

How to collect payment from your website customers

If you have products that you want to sell over the internet then you will need to set up a payment method.  How are you going to get the payment for the goods that you will sell online?  Whatever payment method you chose, it must be secure and reliable.
What options do you have? Cheques, postal orders, bank transfers or credit card payments are the main options.
Let’s have a look at one payment solution which is Pay Pal.  One of the options offered by Pay Pal allows your customer to pay online with their credit card and the best part is, they don’t even need to have a pay Pal account.  For small businesses there is no no set up or monthly fee. You simply need to add the Pay Pal buttons to your website. 
Check the link for Pay pal business solutions

Alternatively read more about website payments with PayPal 
I will cover other payment options for your website in another post so please check back soon...